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Amazon

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Build the ad matching engine that finds relevant Sponsored Products ads in milliseconds, at billions of requests a day

This SDE role sits on the Sponsored Sourcing Delivery team inside Amazon Ads, owning the Ads Searching, Selection, and Ads Matching systems for Sponsored Products. You'll design and operate high-throughput, low-latency distributed systems at the intersection of search, information retrieval, NLP, and deep learning, with a strict SLA bar and a mandate to mentor junior engineers.

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Likely format

Amazon SDE loop: online assessment, phone screen, then onsite/virtual loop of behavioral (Leadership Principles) + coding/system design rounds, with a bar raiser

What this interview tests

  • Low-latency, high-throughput distributed system design
  • Information retrieval / search architecture for ad matching
  • NLP and deep learning applied to relevance/matching at scale
  • SLA-driven production troubleshooting
  • Mentoring junior engineers

Common question themes

Design a system that matches ads to search queries under a strict latency budget

How would you scale an ads-matching index to handle billions of daily requests

Walk through debugging a sudden SLA violation in a production ad-serving pipeline

How have you applied ML/NLP techniques to improve retrieval relevance

Tell me about a time you mentored a junior engineer through a hard technical problem

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