Build and lead Figma's first Growth Platform engineering team from zero

This is a 0-to-1 EM role standing up Figma's first Growth Platform team, starting with a Communications capability, to let non-engineering teams run growth experiments without engineering bottlenecks. Requires 3+ years in engineering management and 7+ years overall software engineering experience, with emphasis on platform-level thinking and AI-assisted quality/governance at scale. Strong target for EM interview prep around 0-to-1 platform building and growth-engineering leadership.

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What this interview tests

0-to-1 team building: hiring, culture, operating rhythm, and engineering standards for a brand-new platform
Platform-level thinking: building reusable capabilities (messaging, self-service publishing, integrations) vs. one-off features
Using AI to scale quality/governance (brand consistency, visual QA, copy generation) without proportional review overhead
Driving and scaling outsized-impact growth experiments (10x leverage from platform capabilities)
Cross-functional partnership with Marketing, Growth, and Product teams