Build and lead Figma's first Growth Platform engineering team from zero

This is a 0-to-1 EM role standing up Figma's first Growth Platform team, starting with a Communications capability, to let non-engineering teams run growth experiments without engineering bottlenecks. Requires 3+ years in engineering management and 7+ years overall software engineering experience, with emphasis on platform-level thinking and AI-assisted quality/governance at scale. Strong target for EM interview prep around 0-to-1 platform building and growth-engineering leadership.

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What this interview tests

0-to-1 team building: hiring, culture, operating rhythm, and engineering standards for a brand-new platform
Platform-level thinking: building reusable capabilities (messaging, self-service publishing, integrations) vs. one-off features
Using AI to scale quality/governance (brand consistency, visual QA, copy generation) without proportional review overhead
Driving and scaling outsized-impact growth experiments (10x leverage from platform capabilities)
Cross-functional partnership with Marketing, Growth, and Product teams

Common question themes

How would you build and hire the first team for a brand-new internal platform

Tell me about a growth experiment that had outsized impact — how would you scale that pattern 10x

How would you use AI to govern experiment quality without slowing down experiment velocity

Describe a build-vs-integrate architecture decision you made and how you decided

How do you balance a marketing team's messaging goals against end-user experience

How do you evolve a platform roadmap when you're only a few phases into proving value

How candidates describe it

Real Manager interview stories — retold from candidates' public write-ups, with sources.

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