Instacart
Senior
Own the strategy for Instacart's unified growth marketing platform — agentic CRM, marketer tooling, and orchestration
This is a senior platform PM role owning Instacart's Marketing Experience team's growth marketing stack: agentic CRM, marketer tooling, and end-to-end campaign orchestration. You'll set a multi-half roadmap spanning audience segmentation, journey orchestration, personalization, experimentation, and governance, working across Engineering, Data Science/ML, Marketing, Design, and Analytics.
Step into this interview
Free · a live voice mock calibrated to this exact role
What this interview tests
- Platform/MarTech product strategy and multi-half roadmapping
- Agentic/AI feature scoping with safety guardrails for marketer workflows
- Experimentation design (A/B/multivariate) and SQL-level analytics rigor
- Cross-functional execution across Marketing, DS/ML, Eng, Privacy/Legal, Finance
- Adoption and change management for a unified platform
Common question themes
Turning a marketer pain point into a durable platform capability (segmentation, orchestration, personalization)
Defining and instrumenting KPIs for marketing efficiency/ROI
Designing an A/B or multivariate experiment and analyzing results with SQL
Scoping an AI/agentic feature (targeting, creative, real-time optimization) with guardrails
Leading a multi-quarter cross-functional initiative to launch and adoption
Navigating privacy/compliance constraints (CDPs, ESPs, MMPs) while building integrations
Related interviews
Instacart
Senior
Senior Data Scientist (I & II)
Instacart
Senior
Senior Data Scientist - Shopping Experience (Search)
Instacart
Senior
Senior Engineering Manager, Search
Affirm
Senior
Senior Product Manager, Card Acquisition (New Channels)
Affirm
Senior
Senior Product Manager, Card Acquisition (New Channels)
Figma
Senior