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Netflix

Senior

Netflix Live Ads Management L5 — real-time ad delivery and DAI for live events (WWE, NFL, FIFA)

An L5 role on Netflix's new Live Ads Management team within Ads Platform Engineering, building the systems that plan, book, and deliver ads for live events like WWE, NFL Christmas games, and FIFA Women's World Cup 2027, with a focus on Dynamic Ad Insertion (DAI) and agentic automation for manifest generation. Expect distributed-systems design questions grounded in live-streaming and ad-tech specifics (DAI, VAST/OpenRTB, CTV/OTT), plus cross-functional collaboration stories.

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What this interview tests

  • Dynamic Ad Insertion (DAI) and real-time ad delivery for live streaming
  • Distributed systems for high-concurrency, low-latency live events
  • Agentic/automated workflows for ad manifest generation and inventory sourcing
  • Cross-functional collaboration (Ad Serving, Player, Data Science, Forecasting)
  • Advertiser brand safety and system reliability during live broadcasts

Common question themes

Design a system for real-time ad insertion during a live global sporting event

How would you handle an ad-serving failure mid-broadcast without disrupting viewers

Where should automation end and human oversight begin in live ad operations

Tell me about driving alignment across Ad Serving, Player, and Data Science teams

What trade-offs would you make between Java/Go/Scala services and GraphQL APIs here

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