Build inventory management, dynamic pricing, and yield systems for Netflix Ads

Interview for a Software Engineer 6 role on Netflix's Ads Pricing and Packaging team, a newly formed group building inventory management systems that power dynamic pricing, rate cards, product packaging, and yield optimization for Netflix's Connected TV advertising business.

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What this interview tests

Inventory management and yield optimization systems
Dynamic pricing, rate cards, and reserve pricing / auction mechanics
Data model and public API design for platform interoperability
Cross-team technical leadership and architectural direction
Connected TV / publisher-side advertising marketplace dynamics

Common question themes

Design an inventory management system supporting dynamic pricing, rate cards, and yield optimization

How would you model and value ad inventory for a Connected TV publisher, and what data model would you expose via API

Walk through reserve pricing or auction mechanics you've built systems around

Tell me about setting architectural direction across multiple teams on a brand-new product area

How do you design public APIs for a nascent ads platform that other internal and external systems will integrate against

How candidates describe it

Real Software Engineer 6 - Ads Pricing & Packaging interview stories — retold from candidates' public write-ups, with sources.

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