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Netflix

Senior

Build 0-to-1 privacy-safe conversion attribution systems for Netflix's new Ads Measurement team

This role is on Netflix's brand-new Ads Measurement team, building conversion attribution systems from scratch in a privacy-safe way as third-party cookie signal is lost. You'll need broad ad-tech and programmatic advertising knowledge, strong cloud/object-oriented engineering skills, and comfort operating on a fast-moving, newly formed team in the rapidly growing Connected TV advertising space.

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What this interview tests

  • Privacy-safe conversion attribution modeling
  • 0-to-1 system design on a newly formed team
  • Programmatic advertising / CTV measurement landscape
  • Cloud-based, object-oriented application development
  • Navigating signal loss from third-party cookie deprecation

Common question themes

How would you design a privacy-safe attribution system without third-party cookies

Describe a 0-to-1 system you built and how you scoped the first version

What attribution modeling approaches have you used and their tradeoffs

Tell me about your familiarity with ad tech standards like VAST or OpenRTB, or clean rooms

How do you prioritize and communicate on a fast-moving, newly formed team

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