Roblox
Senior
Owning Roblox's User Engagement Platform as it scales to an 18+ audience
A senior PM role on Roblox's User Growth team owning the strategy and roadmap for the User Engagement Platform — the system delivering the right notification, prompt, or in-product action to the right user at the right time. Requires 5+ years of consumer PM experience, a technical background strong enough to engage engineers and data scientists on architecture and experiment methodology, and systems thinking about second-order effects like social density and long-term retention.
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What this interview tests
- Systems thinking for engagement platforms (notifications, prompts, in-product surfaces)
- User lifecycle strategy: retention of newly acquired users
- Experimentation and analytical rigor in ambiguous, data-rich environments
- Technical depth to partner with engineers/data scientists on architecture
- Cross-functional alignment across engineering, data science, and design
- Stakeholder management across UGC developers, feature teams, users
Common question themes
Describe a time a platform-level change (e.g., notification system) had second-order effects you had to model
Walk through an experiment you designed: hypothesis, metrics, and how results changed the roadmap
How would you architect a system that decides the right action for the right user at the right moment
Tell me about aligning engineering, data science, and design on an aggressive timeline with real disagreement
How do you balance the needs of UGC developers vs. feature teams vs. end users in one roadmap
Give an example of engaging deeply with engineers on architecture, not just writing a PRD
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