Affirm
Senior
Launch and scale new acquisition channels for the Affirm Card
Affirm is hiring a Senior PM to own the Card Acquisition roadmap for new growth channels — defining hypotheses, launching acquisition surfaces, and driving measurable CAC-to-LTV outcomes. You'll run experiments end-to-end (referrals, partner pilots), own funnel metrics from acquisition through 30-day activation, and coordinate closely with Risk, Compliance, and Marketing. This is a remote-first US role reporting into Product Management.
走进这场面试
免费 · 一场按这个岗位校准的真语音模拟
这场面试考什么
- Card/growth channel launch and scaling (referrals, partner pilots)
- CAC→LTV optimization and incrementality/attribution methodology
- Funnel ownership: acquisition, 30-day activation, step-level drop-off
- Cross-functional work with Risk, Credit, Legal, Compliance on regulated financial products
- Self-serve data analysis (SQL, Amplitude-level)
- Leading embedded eng/design pods
常见提问方向
Walk me through a growth channel you took from hypothesis to scale.
How have you designed an incrementality test to prove a channel's true impact?
Describe a time you partnered with Risk/Compliance to ship a growth initiative for a regulated product.
How do you track and act on funnel drop-off data day to day?
Tell me about leading an embedded eng/design pod toward a metric-driven goal.
How do you decide which acquisition surface (web, app, partner) to prioritize next?
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