Affirm
Senior
Senior PM launching and scaling new acquisition channels for the Affirm Card, owning funnel metrics and CAC→LTV experimentation
Affirm is hiring a Senior Product Manager to own the Card Acquisition roadmap for new growth channels — identifying, validating, and scaling acquisition surfaces (like referrals and partner pilots) with direct ownership of funnel performance from weekly acquisitions through 30-day activation. The role requires deep fluency in incrementality/attribution and close partnership with Risk, Compliance, and Marketing in a regulated financial product context.
走进这场面试
免费 · 一场按这个岗位校准的真语音模拟
这场面试考什么
- Roadmapping and sequencing new acquisition/growth channels
- Incrementality testing and CAC→LTV attribution design
- Cross-functional partnership with Risk, Compliance, and Legal on regulated products
- Self-serve data analysis (SQL/Amplitude) for funnel diagnostics
- Leading embedded engineering/design pods through launch
常见提问方向
How would you define and sequence a roadmap for a brand-new acquisition channel
Describe an experiment where you had to isolate true incremental impact from a growth initiative
Tell me about navigating a growth idea through Risk/Compliance review on a regulated product
Give an example of using SQL or Amplitude yourself to diagnose a funnel problem
Describe leading an embedded eng/design pod through a product launch with disagreement
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