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Lyft

Senior

Lead Lyft's ad algorithms team — targeting, bidding, and revenue science

Lyft is hiring a Data Science Manager to lead the Applied Science, Data Science, and ML Engineering team behind Lyft Media (Lyft's ads business) — the algorithmic layer for ad targeting, yield, and measurement across in-app, in-car, and bikeshare inventory. This interview probes both people-management chops (8+ years technical, 3+ years leading multi-disciplinary teams) and hands-on depth in causal inference and production ML for computational advertising.

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这场面试考什么

  • Leading multi-disciplinary DS/Applied Science/MLE teams
  • Causal inference and experimentation design for ads
  • Ad targeting, bid optimization, attribution, yield management
  • Bridging research to production ML systems
  • Cross-functional influence with Product/Eng/Sales
  • Setting technical vision tied to revenue goals

常见提问方向

Tell me about a time you set technical vision for a team and it changed the roadmap

How would you design an experiment to measure the causal impact of an ad-ranking change on advertiser ROI and rider experience

Describe mentoring a struggling or underperforming scientist on your team

How do you decide what to build vs. buy for a bid optimization system

Walk me through how you'd diagnose an attribution model that's overcrediting a channel

How have you balanced platform revenue against user/rider experience in a marketplace

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